When Social Networking is Not Working
Monday, October 5th, 2009When Social Networking Is Not Working
Some clear-eyed perspective on Web 2.0 tools, care of 28 small-business owners.
Are social networking “tools” good for business or just a giant time suck?
Ian Boyd, creative director of Cosmic Planet, a digital creative studio in San Francisco’s Presidio, said his office calls it “Social Notworking,” because while he believes he needs to use Twitter and Facebook to stay in the mix, he’s never gotten a single customer out of it. Just as important, Boyd says, while he’s spending all that time networking, he’s “not working.” Where Web 2.0 does come in handy, Boyd concedes, is in helping existing clients stay up on his company’s activities. Read more here
http://www.forbes.com/2009/05/26/social-network-linkedin-entrepreneurs-technology-bmighty.html